direction / copywriting / videography / editing / color / music
sencr inc. was in charge of planning and production of the new commercial for the Meldia Group, “House on the Quay”. The environment of the “quay” where the mansionis located and the scenery from the window are allcreated with CG, and by setting the stage of thiswork in a place that overturns common sense, weaimed to create a composition that will be easilyremembered by people. From the beginning, beautiful images with the motifof the sea, waves, and rocks suggesting a “quay”are arranged, and it is told that those images wereactually borrowed scenery from the mansion,leading to the last cut that reveals the “quay house”. Along with images of natural beauty with a sense ofscale, it expresses the Meldia Group’s concept ofdesigning a one-of-a-kind house that matches theland by drawing an expressive space that uses themas a borrowed scenery. It is broadcast and distributed on Fuji TV, TV Tokyo,YouTube, and TVer.